Mojo was an Australian advertising agency formed in Sydney by Alan Morris ("Mo") and Allan Johnston ("Jo") in 1979. Johnston, initially from Adelaide and Morris from Sydney teamed up in the mid 70s at Sydney agency Hertz Walpole. Johnston had been employed there since 1968 and Morris was freelancing. Johnston and Morris had immediate success together working on campaigns for Hertz Walpole clients Meadow Lea margarine ("You oughta be congratulated") and Tooheys beer ("How do you feel?") and they left the agency but continued to work on such clients as they grew their own consultancy which they named Mojo. In 1979 their creative consultancy became a full-service advertising agency and Meadow Lea and Tooheys amongst other clients, signed with the new shop.
During the 1980s, MoJo was the hottest creative agency in Sydney and Mo and Jo had success jointly authoring World Series Cricket's "C'mon Aussie C'mon". "C'mon Aussie C'mon" is an Australian Cricket anthem. The work was written as a 60-second jingle by Allan Johnston, Alan Morris and other creative staff at the Sydney advertising agency Mojo in 1978 to promote the second season of Kerry Packer's rebel cricket competition World Series Cricket for the Nine television network. The song eulogised players such as Dennis Lillee, the Chappell brothers Ian and Greg and Rod Marsh, used the limerick metre in its verse structure and ended with the refrain, "C'mon Aussie, c'mon, c'mon" sung again and again. In this instance "Aussie" refers to Australia.
The popularity of the chorus and the success that the new cricket competition enjoyed in the 1978/79 summer season inspired the Mojo agency to recut the track and release it as a single in 1978. The jingle's double limerick was split into two, additional refrains were added and a 2' 15" version was produced for radio release and sale. Performed by the Mojo Singers (including Allan Johnston and other agency and recording studio personnel), it topped the charts in Australia for two weeks in February 1979.
The jingle continued to be used to promote World Series Cricket in subsequent seasons even after the rebel competition was reunited with the sanctioned Australian Cricket Board fixtures. The song was played at the WSC games and the chorus was sung by crowds at those games and also the official Test matches. In those subsequent advertising campaigns, the lyrics would change to announce who the Australian cricket team's opponents for that summer and to highlight the latest stars of the team.
The jingle continued to be used to promote World Series Cricket in subsequent seasons even after the rebel competition was reunited with the sanctioned Australian Cricket Board fixtures. The song was played at the WSC games and the chorus was sung by crowds at those games and also the official Test matches. In those subsequent advertising campaigns, the lyrics would change to announce who the Australian cricket team's opponents for that summer and to highlight the latest stars of the team.
''C'mon Aussie C'mon'' (#1) 1978 World Series Cricket
''C'mon Aussie C'mon (The New Era) / World Series Cup / Have A Go'' 1979 WEA
EPs
'C'mon Aussie C'mon' 1983 WEA
References
https://en.wikipedia.org/wiki/C%27mon_Aussie_C%27mon
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